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CHPTR 2

Agency dashboard

Dashboard

Connect Instagram

Standout insights

Claude analyzes every breakdown — including ones not charted, like weekday patterns — and surfaces correlations, outliers, and opportunities. Also suggests local and national competitors to track.

407 of 407 posts
Followers
17K
Posts
407
in selection
Avg engagement / post
118
likes + comments + saves + shares
Avg reach / post
2.5K
144 posts with insights

Avg engagement per post, by month

0242483Sep 23Feb 24Jul 24Dec 24May 25Oct 25Mar 26Aug 26

Engagement by content style

Meme
140 ·17
Graphic
135 ·85
Produced
114 ·53
UGC
113 ·251
Unclear
33 ·1

Engagement by subject

Venue exterior
434 ·7
Text graphic
156 ·40
Other
125 ·28
Venue interior
125 ·5
Person
122 ·105
Food & drink
102 ·96
Person + product
99 ·96
Product
90 ·30

Engagement by format

Video · animated
216 ·8
Carousel
184 ·60
Video · live action
114 ·238
Image
82 ·99
Video
34 ·2

Engagement by production quality

Polished
131 ·103
Casual phone
115 ·263
Studio
105 ·41

Engagement by caption hook

Call to action
136 ·82
Humor
126 ·141
Question
123 ·50
Announcement
120 ·63
Plain
80 ·64
Story
63 ·7

Engagement by caption length

Long (160+)
132 ·60
Medium (61–160)
125 ·203
Short (≤60)
103 ·144

Caption words that lift engagement

WordPostsAvg eng.vs typical
winner6715+503%
vote4681+475%
shelters4681+475%
likes4681+475%
shares4681+475%
win3648+447%
humane3598+405%
society3598+405%
comments5588+397%
utah3542+357%

Caption words that underperform

WordPostsAvg eng.vs typical
less336−69%
wishing341−66%
purchase641−65%
apple345−62%
honor345−62%
gives345−62%
getting345−62%
roasting346−61%

Posts in selection · sorted by engagement

A flat-illustration smiling pumpkin with rosy cheeks and closed eyes centered on a bright yellow background.
Video · animatedGraphic
eng 1.3K · reach 16.2K
A studio-shot promotional graphic showing four Beans & Brews fall coffee drinks labeled with their names against an orange mountain backdrop with 'Fall drinks are here!' text.
CarouselGraphic
eng 1.2K · reach 17.1K
Entrance of the Humane Society of Utah's adoptions center for animals.
CarouselProduced
eng 1.2K
A red holiday-themed graphic collage titled "Vote for your favorite cookie!" showing 11 numbered decorated Beans & Brews-themed Christmas cookies.
CarouselGraphic
eng 1.1K · reach 4.9K
Storefront of the Best Friends Animal Society building with orange awnings.
CarouselProduced
eng 918
Woman holding a whipped frappe outside the store under '30th Anniversary Giveaway' text and confetti.
ImageGraphic
eng 447
A person in a Nike hoodie sits at a table with a Beans & Brews iced-latte-looking cup on a plate for a real-or-cake game.
Video · live actionUGC
eng 397
Border collie licking a whipped-cream pup cup at an outdoor patio table.
CarouselProduced
eng 381
Orange promotional graphic with Dr. Seuss-style illustration and a branded coffee cup announcing $2 drinks for teacher appreciation at Beans & Brews.
ImageGraphic
eng 355 · reach 4.3K
Barista standing by the drink station smiling with overlay text 'Us when we remember people by drink orders, not names.'
Video · live actionUGC
eng 350
Two young boys sitting on a lawn with a smiling dog wearing an 'Adopt Me' bandana.
CarouselUGC
eng 344
A bald man in an apron stands behind the counter holding an iced drink beneath menu posters.
Video · live actionUGC
eng 338
A green designed graphic announcing 'Matcha is here!' with product shots of matcha frappe, hot matcha, and iced matcha.
CarouselGraphic
eng 335
An employee in an Iron Maiden tee builds a custom drink at the syrup station with 'Trying our customers orders' text.
Video · live actionUGC
eng 333
Man on his phone at a kitchen island next to a B&B cup, joking about his wife's pumpkin coffee.
Video · live actionUGC
eng 330
A hand reaches around a doorway holding an iced coffee in a home entryway with a shoe rack and cat painting, with humorous text overlay about dating a coffee lover.
Video · live actionUGC
eng 324 · reach 4.8K
Meme pairing a B&B storefront photo with the Will Ferrell driving movie scene.
Video · live actionMeme
eng 324
A dim, minimalist rendering of a large concrete building courtyard with a small illuminated Beans & Brews Coffee House storefront at its base.
ImageGraphic
eng 323 · reach 2.9K
Customer with a laptop at a booth as a barista stops by, with overlay text joking about people working from the cafe midweek.
Video · live actionUGC
eng 309
A low-res Matrix/Neo meme with layered white text jokes ending in a punchline about getting a compliment written on a cup by a drive-thru barista.
CarouselMeme
eng 296 · reach 3.4K
Nuzzles & Co animal shelter building set against mountains and grassland.
CarouselProduced
eng 294
A barista seen through the drive-thru window glass with overlay text about an awkward barista moment.
Video · live actionUGC
eng 291
Muppets clip of a frazzled Pepe the King Prawn with overlay text about remembering a customer said oat milk after they left.
Video · live actionMeme
eng 290
Two men at a cafe booth with coffee cups filming a joke ad with overlay text about not having a big-game commercial budget.
Video · live actionUGC
eng 284