Face-off

Public metrics only (likes + comments), and giveaways, launches and collabs are excluded on every side — so this compares everyday craft, not who ran a contest last month

Competitive playbook

Not analysed yet — this is written by the nightly job, alongside the rest of the data.

@beansandbrews@swigdrinkscompetitor@scooterscoffeecompetitor@thehumanbeancompetitor@blackrockcoffeebarcompetitor@publikcoffeecompetitor

Metric	@beansandbrews	@swigdrinks	@scooterscoffee	@thehumanbean	@blackrockcoffeebar	@publikcoffee
Followers	17K	494.3K	473.4K	118.4K	109.7K	18.7K
Posts analyzed	407	32	42	38	35	38
Posts / month	11.7	26.1	25.6	18.4	11.3	5.7
Avg public engagement	111	4.4K	1.6K	395	1.3K	184
Engagement per 1K followers	6.5	8.8	3.4	3.3	11.8	9.8

Avg public engagement by content style

UGC

109

—

1.5K

224

—

Produced

112

4.6K

622

—

420

Graphic

113

4.4K

1.9K

755

2.1K

403

Meme

123

—

1.8K

—

Unclear

—

Content mix (share of posts)

UGC

62%

—

19%

20%

—

50%

Produced

13%

78%

—

50%

Graphic

21%

22%

72%

80%

50%

38%

Meme

—

Unclear

—